Battling misinformation and disseminating knowledge in the cosmetics sector - Jen Novakovic, The Eco Well

Written By Christopher Hughes

In this episode I am joined by Jen Novakovic from The Eco Well. Jen is as an influencer and podcaster in the cosmetics space. She focuses in particular on issues of science communication and misinformation. 

Our conversation covers:

  • Jen's journey and work on science communication in the cosmetics sector

  • What is misinformation, and why is it a problem?

  • The role of social media and human biases

  • The need for effective science communication 

  • Misinformation on UV filters, coral bleaching and climate change

  • Potential barriers to effective science communication

  • The problem with 'Free From' claims, and other perverse incentives

  • Experiences on different social media platforms

  • Trust in science, institutional defensiveness, and taking responsibility

  • The cost of conferences, and Jen's work on e-summits


Find out more about Jen's work on the Eco Well website: The Eco Well

My conversation with Jen on the Eco Well podcast: Biodegradation and Persistence with Chris Hughes — The Eco Well

The Sustainable Beauty E-Summit (23rd February) event page: Sustainable Beauty E-Summit — The Eco Well

Christopher Hughes
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